Business plan Essay Example | Topics and Well Written Essays - 2500 words - 1

Business plan - Essay ExampleThe main purpose and circumstance of this business plan is to provide general data about the said industry and to highlight the expand areas for successful launching of a new slate exchange point at Brent street London. The data discussed in this study is based on some certain assumptions and has been collected through human action of sources. A careful attempt has been made to present real time data in the study, however, this information may change at any time due to occurrence of any changes in associated factors, and indeed the actual outcomes may differ from the projected results. 1. BUSINESS DESCRIPTION Doramex Ltd. is a famous travel assurance located at 136 Brent Street, London. The small company has a vast experience of 64 geezerhood as working in the business since 1947. The average annual income of the company is around $54, 80,738. Doramex deals with customers belong to full Europe, North American countries, and China from Asia (Comp any Profile Page). The company has decided to expand its area of operations and for this it intends to dress up an outlet Express Ticketline in London. The new outlet will mainly deal with the selling of airline tickets to the customers at prices lower than the market rate. Although, Express Ticketline will expand its sphere of operations as well as target markets in future, however, initially it will operate as a ticket selling point for local population and the passengers of airline companies like British Airways, Virgin Atlantic Airways, EasyJet, and Atlantic Airlines etc. 1.1 Mission Statement To entertain our customers in terms of their budget, desire, and skill level. To ensure the sustaining of our customers through good-natured packages and arrangements 1.2 Vision To go outshine in the field of selling cheap ticket by tantrum up strategic agreements with airlines, travel agencies, ground transport companies, and entertainment industry. 1.3 Objectives Express Ticketline is intended to meet the succeeding(a) objectives by the end of first financial year. Revenue (through selling of tickets) of $725,000. 25% of tickets will be change online Maintain a margin of 08% on all airline tickets. 2. INDUSTRY AND MARKET ANALYSIS 2.1 impertinent Factors on Travel Agencies The competitive marketing environment continuously changes, therefore a well thought-out, composed, detailed and consistent analysis is necessary for best evaluation. PEST analysis is considered as the best way to suck up those external factors which cannot be directly catered by an organization. Despite of the fact that PEST analysis is used on the basis of previous data, interestingly it can be used as a forecast modeling (Wilson and Gilligan, 1998). 2.2 Political Factors Express Ticketline is a travel agency which is directly related to airline industry. Any familiar or external change in the airline industry will directly affect our agency. The no-good incidents at the start of 21st century have turned out as the most uncontrollable times for the travel agencies. These incidents included the terrorist attacks in New York on September 11,